The 3 Essential Beliefs To Charging Luxury Prices In Your Business
When it comes to building the business of your dreams, one of the most important factors to consider is how you will charge for your services. Charging a premium for your services is essential to creating the financial stability and success you desire, but it can also be one of the most challenging aspects of running a business. However, with the right mindset and beliefs, charging a premium for your services can become effortless and even enjoyable. In this article, we will explore the three essential beliefs that are critical to creating the business you desire: belief in yourself, belief in your ability, and belief in your offer that your clients will achieve an amazing transformation.
Belief in Yourself
The first essential belief that is critical to charging a premium for your services is belief in yourself. This means having complete confidence in your abilities as a business owner and your ability to provide value to your clients. When you believe in yourself, you understand that you are worthy of charging a premium for your services and that you have something of value to offer to your clients. This confidence can help you to communicate your value to your clients and charge accordingly.
Believing in yourself shines through when you are in a sales conversation and confidently sharing what you charge without feeling awkward or icky. For example, Denise would be in a sales conversation serving the potential client but when it came time to stating her fees, she would hesitate out of fear of hearing ‘no’ and as a result, she was leaving money on the table by allowing herself to be the bottleneck in her sales conversations. Before working together, her closing rate was super low or she would get ghosted in her follow up messages. After working through her subconscious blocks and old stories that were holding her back, she now experiences a seamless flow and feels like herself when she is in a sales conversation.
“Before working with Wesley, I hesitated to put myself out there in the online space for fear of not being good enough and comparing myself to others. Now after working with Wesley, I feel confident and empowered to speak my message and stand in my value. She is a secret weapon for women!!” - Denise M., Transformational Life Coach
Belief in Your Ability
The second essential belief that is critical to charging a premium for your services is belief in your ability. This means having faith in your ability to deliver on your promises and deliver the results that your clients are looking for. When you believe in your ability, you understand that you are capable of providing a high-quality service and that your clients will be satisfied with the results they receive. This belief can help you to communicate your value to your clients and charge accordingly.
Belief in Your Offer
The third essential belief that is critical to charging a premium for your services is belief in your offer. This means having faith in the transformation that your clients will experience as a result of working with you. When you believe in your offer, you understand that your services are valuable and that your clients will be transformed in a significant way. But what I’ve found is that when there is a disconnect between what your head is telling you and what your heart says, it creates a misalignment causing you to discount or undercharge which over time can leave you frustrated and feeling resentful towards the time you spend with your clients. This belief can help you to communicate your value to your clients and charge accordingly.
"In my sessions with Wesley, she has smashed through so many of my limiting beliefs which were keeping me stuck. She's helped me to lean into who I am and as a result, I feel so much happier and freer! And now, I’ve confidently increased my pricing.” - Jen C., LinkedIn Expert and Trainer
In conclusion, charging a premium for your services is essential to creating the business of your dreams. However, it can be challenging without the right mindset and beliefs. By cultivating belief in yourself, belief in your ability and belief in your offer, you will be able to communicate your value to your clients and charge accordingly.
“Before working with Wesley I never really believed I could achieve the sales thresholds I had dreamed of. With her help in tackling my limiting beliefs and cultivating my confidence level, I have not only achieved those numbers but have far exceeded them." - Jennifer G. - Sales & Leadership
Remember, your services are valuable and your clients will be transformed in a significant way. Believe in yourself and your ability to deliver results, and you will be able to create the business you desire.
#successmindset #moneymindset #selfdevelopment #wesleyreececoaching #subconsciousblocks
Meet Wesley Reece:
Wesley Reece is a Success Coach and Healer for midlife female entrepreneurs. Women hire Wesley when they are secretly stuck but know they are meant for more. Her mission is to transform the lives of women, empowering them to let go of the stories holding them back and unapologetically step into their greatness. She is a corporate dropout turned faith-driven entrepreneur of 20 years, wife of 19 years, and mom of two busy teenagers.
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